According to Amazon, reviews can impact product discoverability, increase search ranking, and most importantly, increase customer’s trust. All sellers know that reviews are critical to your product’s success but also understand that reviews are increasingly harder to get.
Amazon changed their reviews policy and has been constantly cracking down on sellers who use incentivized reviews. There are other white hat tactics for sellers to increase your Amazon products reviews. Here are just a few of them.
#1. Leverage on Amazon’s Early Reviewer Program
The Early Reviewer Program helps you get up to 5 reviews by offering customers who purchased enrolled products a small reward ($3 reward card) in exchange for providing feedback for your products.
Amazon will offer rewards to your customers on the enrolled product for up to a year, or until you have received 5 reviews through the program. To enroll in the program, navigate to Early Reviewer Program located under the “Advertising” tab in your seller central dashboard.
Here are a few Early Reviewer Program requirements:
1. The cost is $60 and you are charged only after you receive a review
2. Eligible for Amazon.com products only
3. Eligible only for products with less than 5 reviews
4. No guarantee for the reviews to be 5-star
5. Selling price must be over $15
Since there’s no guarantee that the reviews you received will be 5-star, you have to do your best to ensure that your products are of great quality, at a reasonable price, and not to forget to provide excellent customer service by following up after purchases.
Pro Tip: Use ZonGuru’s email automation tool to follow up with customers and make sure that they are satisfied with their purchases.
#2. Use Product Inserts
Using product inserts can be useful to get product reviews. Keep in mind not to use incentivization, for instance, “If you leave us a positive review, we will give you a 50% discount coupon”.
One way of using product inserts is including a free sample of another product or any small gifts compliment to your product range. Free samples can add great value to your packages for a few reasons. Free samples can be used to cross-sell customers and introduce them to other product lines that they might not know about or have been curious about trying.
Another great way of using product inserts is to use the simplest and most inexpensive thank you card. A simple thank you card is a really thoughtful gesture that can help build customer loyalty.
Product inserts are about adding more value to your customers by exceeding their expectations so be sure to use it wisely.
#3. Use ManyChat to Engage With Previous Customers
Chatbots can be very useful for your Amazon business or any other businesses. If you haven’t heard of it or using it, then it’s time to start using it now. You can use the existing audience you have built through ManyChat and target them with a simple message flow.
You will be able to track the open and click-thru rates using ManyChat and avoid relying on a “spray and pray” approach.
Pro Tip: Your copywriting used in messages is important to spark engagements so be sure to optimize your message flow.
#4 Request Reviews From Customers Who Left a Positive Feedback
We all know that only a small percentage of buyers will leave any feedback. When a customer writes you positive seller feedback, this is a great opportunity for you to reach out and ask for a positive product review. You are more likely to receive a product review from a customer who left seller feedback.
Here’s another useful tip, you can request for negative feedback removal if the review is a product review instead of seller feedback. HERE’s a blog post on removing negative customer feedback on Amazon.
Pro Tip: When reaching out to customers who left positive feedback, include a step-by-step guide with links (or gamify it with a QR code) to make it easier for them to write you a positive review.
#5 Post to Social Media
Another great white hat tactic to gain more product reviews is to leverage on social media to bring in more reviews. When you received positive reviews on Amazon, share it on your Facebook page, Instagram news feed, or even create a product review for your YouTube channel.
When you post and show off your 5-star new reviews on social media, you are also encouraging your followers to submit their own. This in return also helps increase sales, convincing other followers that have yet to make a purchase.
Final Thoughts
An important reminder again to not use any unethical or black hat tactics to gain product reviews and ended up violating Amazon’s terms of service. Keep in mind that fake positive reviews are not worth the risk of getting your selling privileges revoked. Focus on the white hat tactics above to increase your Amazon product reviews.
Do you have any other white hat tactics to gain more reviews? Please share them with us.
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